Module-1: Introduction of Meta Ads-Facebook Ads Algorithm

Module-2: Meta Ads Objective & Sales Funnel

Module-3: Strategy to Use ACB, Daily & Lifetime Budget, Ads Scheduling and Placement

Module-4: Setup Facebook CAPI

Module-5: Setup Event with GTM

Module-6: Server Side Tracking Session 1

Module-7: Server Side Tracking Session - 2

Module-8: Server Side Tracking Session - 3

Module-9: Understanding TG & Buyer Persona

Module-10: Custom & Lookalike Audience

Module-11: Meta Like Campaign for TOFU

Module-12: Sales Funnel BOFU, MOFU and Purcase Strategy

Module-13: Facebook Ads Funnel Wise Reporting

Module-14: Lead Campaign Strategy

Module-15: Final Submission & Exam